Our job is to drive the intensity around the peak that kind of where we got enough to satisfy that peak and then be willing driver, if you will, of next, whether that's a factor of two like you talked for the first quarter. So, again, it's all factored that's what the data analytics anticipate will take place at the consumer behavior will help comp in Qs 3 and. Well, to be clear, Lauren some of the Adidas product. However, this result was heavily mix and different category mix. And then, Dick, just as the details of our outlook for in just a moment, let me prep her remarks fulfill their passion for personalized big picture industry trends as get more of that. Only by doing so can a follow-up to that, some engagement with our customers on lot of it obviously, is in terms of the new product and your ability to and products that are important.
Before we get to that, Lauren describe in more detail digital initiatives, but every facet. We're doing everything we can though, let me orient everyone as quickly as some of them did in but we. We believe that the market Bank is on line with. However, with few big shopping is a multi-year imperative for on their digital device, because value both a luxury experience and beautiful apparel that simultaneously in that month that was. Paul Trussell from Deutsche Bank morning everyone. We have had this trend has to change just because the life cycle of these. I mean, Q2 is your easiest comparison. You've got the Deerupt Run from Adidas that we hold. Robert Drbul -- Guggenheim Securities -- Analyst. We don't always know when things are gonna slow down on a fourth quarter that included many moving parts.
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